The Disney Channel started off being aimed towards families in the 80’s but as the channel continued into the 90’s and 2000’s, they realized their true target audience was 9 to 16-year-olds. That age group is particularly fast changing, so how do you create a logo that consistently speaks to the brand but also speaks to your rapidly changing audience? The answer is you constantly evolve your logo for each generation of new viewers. Let’s take a look back at the logo through the years…
This logo is pretty basic. It evokes the classic Mickey Mouse shape.
After the first “class” of Disney Channel watchers aged out, the logo needed an update. Some fresh colors and more emphasis on “Disney”.
The Disney Channel used various logos in this span of years. They strayed from the horizontal line motif of their earlier days. These new logos signify the shift of Disney Channel being intended for families to being intended for kids as they are more spunky and youthful. The logo also the “the” for a more streamlined name.
In 2002, Disney Channel introduced probably its most iconic logo- the mickey ears peaking out from the corner of the screen. This logo also introduced the famous intros of teen stars tracing the shape of the logo before their show. The success of this logo meant that Disney kept it for a long time.
By 2010, Disney Channel once again had to change its logo because the 2002 crowd had officially aged out of the target audience. It was time for a fresh logo, but this one still keeps the general idea of the Mickey ears peaking in from the corner.
This is Disney Channel’s current logo. They channel was ready for a complete revamping of image at this point, so they almost completely ditched the mouse ear idea. The only remaining reference to mouse ears is the dot of the “i”. The focus is more on the text than the graphic elements of this logo.
When 2018 rolls around, I have no doubt that the Disney Channel’s PR team will be thinking up a new logo. I am going to be keeping my eye out for how they changing for the next generation of Disney Channel viewers.