In my opinion, Pinterest is the most elusive social media platform. Facebook, Instagram and Twitter are simple enough to understand, but who uses Pinterest? How can it be used for public relations purposes? I did some research and put together an infographic about my findings. Check it out!
Pinterest is on the rise! It can be used for more than just craft and recipe ideas, but many large companies still don’t have Pinterest pages. Possibly the best aspect of Pinterest is the search engine optimization. Anything your organization’s account posts or shares is linked to countless other Pinterest posts. Having a Pinterest account allows for your products and services to get even more visibility online. Of course one of the main limitations is that the users of Pinterest are mainly females. However, I highly recommend that almost all organizations start a Pinterest account.